Nurturing your pet food subscribers before they think about leaving.

Agentic retention for DTC subscription brands.

Get early access

By the time they hit cancel, it is already too late.

0.0%

average monthly churn across DTC subscriptions

0–0 weeks

before cancellation, the signal already exists

tools act on it proactively

See tend in action.

A drafted intervention for a subscriber three weeks from cancelling.

tend · live retention console

Recommended intervention

For Sarah

Drafted by tend

Hi Sarah, we noticed you have skipped a few deliveries lately. Life gets busy. We have paused your next box and would love to find a plan that works better for you.

Signals

78%

Save likelihood

£186

LTV preserved

Proactive, not reactive

Tend monitors behavioural signals continuously and acts before churn intent forms.

Feels good for the subscriber

No dark patterns or desperate last-second offers. Interventions that feel like care, not a trap.

Gets smarter over time

Every interaction across every brand feeds a shared intelligence layer. The more brands use tend, the better it works for all of them.

How tend works.

101

tend watches

Monitors skips, engagement, delivery signals and external data across your subscriber base.

202

tend acts

Drafts a personalised intervention and sends it with one click, or fully autonomously.

303

tend learns

Every save, every conversation, every outcome makes the next intervention smarter.

Be first.

tend is in early access. We are working with a small number of DTC subscription brands to build the product together.